Being clear on your desired vibe is the first step, as it will inform both the style and palette choices.
The style you pick is primarily in charge of keeping consistency and coherence throughout the website. Picking the right one can help avoid considerable changes in the future.
Amon many others, the main purpose of choosing a particular palette is to evoke specific, desired feelings in your visitors.
Earthy, moody, intimate, mystical, playful
Light, dark, neutrals, warmcold, pastels
Vintage, modern, elegant, minimal, airy
Earthy, moody, intimate, mystical, playful
Light, dark, neutrals, warmcold, pastels
Vintage, modern, elegant, minimal, airy
Represents you, your work and philosophy
Creates harmony between design and functionality
Ignites feelings in tune
with your audience